One of the most popular and frequently-asked questions by podcasters both new and existing is, “How do I monetize?”
And there’s nothing wrong with that. You put a lot of work into creating your show, and growing it, that it makes sense to want to earn something from it, even if it’s just to cover either your hosting costs, or the cost of the hardware/software you use.
The problem is, for the average indie podcaster whose show isn’t in the same stratosphere as a Joe Rogan or Call Her Daddy, monetization is harder to come by, at least when looking at it through the lense of ads on your show.
Since ads are paid based on CPM (Cost Per Mille, or thousand), you really need tens of thousands of downloads per episode, in the first 7/28 days, to make any decent money from ads.
This is why alternative revenue streams for indie podcasters is key, since they offer a more realistic and effective method of monetization. Not only that, though – it’s also important to go beyond the download numbers since, while they’re a starting point, they don’t tell the whole story when it comes to a successful podcast.
It’s this topic that was up for discussion in a special live recording of In & Around Podcasting, the industry show I co-host with Mark Asquith. Recorded live at the Grand in downtown Calgary, Alberta, Canada as part PodSummit 2024, I’m joined by guest co-hosts of , and Tim Truax, CEO of PodSummit.
It was a great conversation, with lots of great insights and takeaways around monetizing at scale and using the data you have to power that. Enjoy.
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