Category: Archives

Hi Reader, For any podcaster looking to grow their show, a key part of that is growing your audience. This means keeping your existing audience, and adding to that with new listeners. Ideally, the best way to do this is have your existing audience recommend your show to potential new listeners, since that kind of…

Hi Reader, At the end of last year, Spotify announced their new monetization options for podcasters, Spotify Partner Program. Now, while at first this might appear great news – after all, it might seem tempting to be making money on arguably the largest podcast platform in the world – chances are, for the average podcaster,…

Take a look online, whether on X, Facebook groups, Reddit, etc, and you’ll frequently come across questions about starting a podcast. From there, many answers share equipment to buy, hosts to use, etc. All well, all good. But what you don’t often see is what you shouldn’t do, and why, based on personal experience and…

Hi there, Oftentimes, when we look at our podcast(s) and whether it’s performing as well as we wanted or hoped, we tend to look at the same things. downloads listeners reviews And, sure, while those numbers can and do tell a story they can also give us a false perception of what’s actually stunting our…

Listeners are just like podcasters – they want a good listening experience, but also one that sounds like everything they’re used to.

Hi there, There’s a famous quote by Henry Ford around the idea of asking his customers what they wanted. The reply was, “If I had asked people what they wanted, they would have said faster horses.” (Sidenote: there’s a lot of debate as to whether Ford actually said this or not, but let’s go with…