Hi Reader, If you’ve been podcasting for a while, you’ve probably seen the advice: “Hack your growth.” “Explode your downloads.” “Go viral.” And, sure, that all sounds great in theory. But for most indie podcasters, the reality looks a little different. Growth is slow.It’s steady.Sometimes, it’s downright invisible. And that’s not a bad thing. Fast…

Hi Reader, When you think of great brands, what comes to mind? Maybe it’s Apple, where the packaging feels as carefully designed as the product.Maybe it’s Spotify, where discovering new music feels natural and frictionless.Or maybe it’s something as simple as your favourite coffee shop, where the barista remembers your order. What all of these…

Hi Reader, One of the most common questions I see a lot with podcasters – right after “How do I grow my audience?” – is whether they should be doing video. And honestly? It depends. I know, the usual cop-out phrase – but in this case, it really does. So which one makes sense for…

Hi Reader, When you finish recording, you’ve only done half the job. What happens in post-production determines whether your show sounds like a polished, professional podcast or just a raw recording. Great audio isn’t about expensive gear or fancy studios. It’s about making the listening experience as smooth and distraction-free as possible. And that comes…

Hi Reader, One of the most common things I see getting asked about podcasting is sponsorships. Should you run them? How do you find them? Are they worth the effort? So I want to break down some of the more common questions around this, and how to think about them. How are podcasters getting sponsors?…

Hi Reader, Being an indie podcaster isn’t easy. You wear every hat – host, editor, promoter, marketer. You balance podcasting with work, family, and life. And sometimes, it feels like you’re staring up at giants – big networks with bigger budgets, bigger teams, and bigger reach. But here’s what you might not realize: You already…